

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points.

It’s not obvious to the recipient that email tracking pixels are present because they are often transparent and placed somewhere discreet in the header or footer of the email. Email tracking pixels: What marketers need to know What is an email tracking pixel and what does it do?Īn email tracking pixel is a 1px by 1px square image created by a line of code that is inserted into an email message. Here is everything you need to know about how email tracking pixels benefit marketing teams and their subscribers, with plenty of real-world takeaways.
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