RELATED: With gorgeous album 'Divisions,' Milwaukee group Greatest Lakes a must-see at Summerfest 23 at the Cactus Club.Īnd Greatest Lakes, a rock/folk band in Milwaukee, has participated, with some of their recent concerts sponsored by Thunderbird. Guerrilla Ghost, a Milwaukee-based hip-hop duo, is also partnering with Thunderbird. RELATED: Luxi leads the way in Milwaukee's electronic music scene She had not heard of Thunderbird before Kodros contacted her - “but I did some research on it before I agreed.”
#Red thunderbird drink free
In an email, she wrote that “it’s always surprising to me when I get opportunities like this, and I’m super grateful,” adding that she appreciates “when businesses want to support artists in some way, and the free wine wasn’t bad, either!” It’s at 9 p.m., the show is for music lovers 21 and older, and tickets are $8 on the club’s website and $10 at the door. Wentworth Ave., with Immortal Girlfriend & Dashcam and visuals by Jake VS. She notes that her next sponsored show is the kickoff of her tour with her new album “Lost Letters.” The show is set for Nov. The musicians also receive what she referred to as a “small fee.”
The deal includes special edition posters, a video about the music to post on social media and at venues where it’s permitted and a free tasting with the option to purchase the wines. She explained that the “Thunderbird Music Platform” partners with local musicians to help present or sponsor their shows.
Molly Kodros, senior project manager at COLLiDE, the Los Angeles marketing agency handling the launch, said they are hoping it will be “kind of an alternative to two-buck chuck” and will appeal “to hard-working, middle class people.” Meanwhile, it can be purchased at Festival Foods stores elsewhere in the state. Look for Thunderbird to arrive in Milwaukee-area stores after the first of the year. On the label you won’t see Napa or Sonoma, but rather Modesto, Calif., which is where Gallo is headquartered and where the original Thunderbird was hatched in 1957. The lineup, packaged in black bottles with a white Thunderbird graphic, includes Chardonnay, Cabernet and a red blend, each priced just under $10 a bottle. More about area musicians taking part in the “Thunderbird Music Platform” in a second, but first to the wine. The soft launch of the revamped wines focuses on Milwaukee, Madison and Minneapolis, where Gallo, as part of this marketing campaign, is partnering with local musicians. Today’s word is that Thunderbird - completely rehabilitated and reimagined - is back. So begins a radio jingle from the 1950s, advertising E &J Gallo’s Thunderbird wine, which was among the ranks of flavored fortified beverages such as Night Train and Wild Irish Rose that were good mostly for a cheap binge.
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